How to find your keyword Quality Score in Google AdWords

When we create our first Campaign in Adwords, we are really excited to check Quality Score and how our keywords are performing?  Quality score is very important to rank your AD in a better position in the search result. But this feature is by default hidden in Google AdWords. I am going to write a post on this topic.To enable Quality Score Column please follow these below steps.

To Check Quality Score in Google AdWords

Step.1 First, choose Campaign from Menu .

Step.2  Navigate to Keywords tab

Step.3 Next, click on the Columns – Customise Columns option seen below.

Step.4 Now you can see the Customise Columns options like the picture below.

Step.5 Choose and add Quality Score from the list.

Now you are able to see the quality score of your ads. Each keyword gets a Quality Score on a scale from 1 to 10, where 1 is the lowest score and 10 is the highest. Google recalculate your Quality Score every time your ads are eligible for the ad auction.