Are you looking for a guide to list or sell your products on Google Shopping? Selling products online could be difficult for a new beginner and those who are new to online business world because you need to build your reputation and earn the trust of your audience to make your first sale possible and generate profit through your online business. When we talk about online business, the first thing come to our mind are the world's popular websites like Amazon, eBay and Google shopping. According to research these website generate thousands of sales every day while their sales increased in millions on special holidays and festivals weeks. You can add your products to all of these website by paying little fee, but do you know among all, Google shopping can benefits you most because 90% internet users use Google to search anything online including shopping products like cloths, books, electric products, toys and home related items etc. Which means that your product has more chances to be seen if you submit your product on Google shopping as compare to other websites.
How to sell your product on Google shopping?
If you are interesting to sell your products through Google shopping, then you must need to understand that how does Google shopping work. Basically in Google shopping, you submit your product through data feed of your website which contain information about your product, when someone search your product on Google shopping, they will redirect it to your website when the use click on "buy" button. For customer, its look like that they are purchasing through Google, but in reality they are transferred to your website. isn't easy? You list products in Google shopping, you need to follow the requirements:
Requirements of Google Shopping or Merchant Center:
To submit your website to Google shopping center, you need to sign up for the following accounts:
You need to have Google account which can be created by following this link you can use your old account if you already have one. You need to have Google Merchant Center account. You do not need to submit your information again if you already have Google account. You have to signing in to Google Merchant center by following this link https://merchants.google.com
Signing up for Google AdWords account was not the requirement before, but to make Google shopping experience more effective, it is necessary to get Adword account too. Through Adword account you can get information about your competitors keywords etc. Signup for Google Adword account from here: https://support.google.com/adwords/answer/1704354
Other than these requirements, you need to follow general guidelines which differ country to country on the bases of language and currency. For example if you are selling your products in America then your product listing must be in English and you must be using USD as currency, same like that if you are selling your product in Brazil then you landing page must be in Portuguese and currency must be in BRL.
Create Data feed:
Once you have your Google accounts, then next thing is to create data feed which list the information about your products including price and picture etc. Data feeds can be created in different formats like .txt, .xml, .zip, .gz, and .bz2. To learn how to make data feed, click here:
Submit your Data Feed:
Once you have created your data feed, you have to upload data feed into Google shopping search engine. There is option to submit data feed in your Google merchant account. You can submit file up to 1GB in size or you can also use Google cloud storage. But you need to create Google cloud storage account. Click here http://code.google.com/apis/storage/ to create account for free.
That’s it, once your data feed submit to Google merchant account, your product will be appear in Google shopping website.
